In an over-saturated market of AI products and software, our goal was to make Meta AI stand out.
Meta AI might not have been the first of its kind, but it was the first AI that was openly available in everyone's favorite apps: Instagram, Facebook and WhatsApp, making it one of the most accessible generative and chat LLMs on the market. Our goal as a team? Concept and execute fun, relatable use cases using the tool. My task? Helping the team concept ideas while leading the daily design production by making a wide range of content such as social videos, animated infographics, compilations with voiceovers, and much more.
Role
Lead Designer
Video Editor
Motion Designer
Voice Actress
Programs
After Effects
Premiere Pro
Photoshop
Illustrator
Audition
Figma
Team
Creative Directors
Danielle McKenrick
Mike Wilson
Art Directors
Jesse Garner
J'Nay Penn
200+ POSTS • 30M REACH • 500K ENGAGEMENTS
Yup, I did some voice acting.
One of my first times voice acting was for Meta, and its definitely not my last. With an overwhelming amount of content hitting our daily feeds, it was important for us to think through every possible way of keeping viewer retention - and real, human voiceovers was one of our answers.
Here are a few samples.
